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Case study · Build & Ship + nightly SEO

Benitez Remodeling — 159 SEO fixes auto-shipped, owner hasn't touched the site in months.

A South Shore remodeler whose old Wix site didn't rank for anything past their hometown. Forge rebuilt it in a week, then expanded geographic coverage 15× through nightly auto-shipped town pages.

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benitezremodeling.com
Benitez Remodeling — site screenshot
159
SEO fixes auto-shipped
15×
geo coverage expansion
0
site edits by owner
Owner's words
I haven't touched the site in months. Forge keeps shipping improvements — new pages, fixed bugs, better SEO — and I just review what they did the next morning over coffee.
Tatyana Benitez · Owner — headshot
Tatyana Benitez · Owner · Shirley, NY
The brief

What we were asked to do.

Tatyana came to Forge after a year on a Wix template that ranked only for the brand name. The competition was 4-employee shops winning on volume of indexable surface; Benitez had a single homepage and a phone number. The work-order: rebuild on a stack that lets us add town + service pages without paying a designer every time, and make the additions automatic.

Built at launch

Week 1 — the rebuild

  • Custom Next.js rebuild on benitezremodeling.com — 7 days from kickoff to live, redirected legacy URLs
  • Schema.org LocalBusiness + Service blocks per page, geo-coordinates set, GBP cross-linked
  • Before/after gallery component the team can update from the dashboard without code
  • GA4 + Search Console wired to the Forge dashboard so the nightly analyzer can see what's working
Ships nightly

Every night since

  • 15 town pages auto-shipped over the first month (Smithtown, Brentwood, Bay Shore, etc.) — each one a top-10 Google candidate within 4 weeks
  • Meta titles + descriptions rewritten when GSC shows impressions without clicks (low CTR → A/B alternative ships)
  • Image compression sweeps when Core Web Vitals regress
  • Internal-link insertion as new content lands, so authority compounds
Outcome

Six months in: 159 PRs auto-shipped, 0 site edits by the owner, geographic surface expanded from 1 town to 16. Tatyana reviews the changelog from her phone over coffee.

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