Tree service is half routine pruning + half post-storm emergencies. The shops booking both have a site that ranks for the non-emergency long-tail ('oak tree pruning', 'stump grinding 11743') AND a phantom phone line that catches storm calls when the lights are out. Forge ships both.
Tree service is one of the few trades where one big storm pays for the whole year of Forge. We build the site to rank for routine work (which has slow but reliable inbound volume) and the phantom line is built for the storm spikes — it routes overflow calls to multiple techs if one nor'easter hits at once.
Yes — NYS arborist + ISA certifications go in schema + on every service page footer. Most tree-service customers check insurance before they call; surfacing it cuts the time-to-call by half.
The Voice AI agent's first question is 'is anyone in danger or is this a downed line?' — emergencies page you immediately; non-emergencies go in a callback queue sorted by urgency. You're not picking up 50 calls in 30 minutes.
A separate phantom website we own — say li-storm-tree.co — that ranks for "emergency tree removal long island near me" in your service area. When someone calls the number on that site, the call rings at your shop. Exclusive — not shared with five competitors like HomeAdvisor.
Yes — your own site, your own phone, your own GA4 + Search Console properties. The phantom phone line is ours (we built it to rank), but the website and brand are yours, free and clear.
LSA is pay-per-lead and your competitors bid against you on the same query. Phantom phone lines are exclusive — only your shop's calls ring through. And you own a real website that compounds over years; LSA stops the second you stop paying.
$3,000 one-time to build your site, then $300/mo for the AI-shipped SEO + the phantom phone line. Or pay-per-qualified-call at $29/each on the phantom line. Most shops break even on month 1–2.
Tell us your business in 60 seconds. The phantom phone line starts ranking inside 8.