Bakeries split their business between walk-in regulars (driven by GBP + 'coffee near me' search) and custom-cake/dessert-tray orders (driven by inbound form/phone). Most have a Wix template that captures neither well. Forge ships a site that ranks for both channels and a phone line that catches the cake calls.
We build per-product landing pages (custom cakes, wedding cakes, gift boxes) that rank for the long-tail commercial intent, plus a daily-special block on the homepage you update by text. Cake-inquiry form asks for occasion + date + headcount + photo so the call back is already half-quoted.
Yes — the Build & Ship tier ships a basic Stripe-checkout flow for gift boxes + shippable items. For complex daily-menu ordering, we usually keep your existing tool (Square Online, Toast) and embed it.
Brutal but winnable. The independents who rank above the chains have town-specific landing pages + real reviews schema + GBP photo cadence the chains can't match. We ship all three.
A separate phantom website we own — say li-custom-cakes.co — that ranks for "custom birthday cake long island near me" in your service area. When someone calls the number on that site, the call rings at your shop. Exclusive — not shared with five competitors like HomeAdvisor.
Yes — your own site, your own phone, your own GA4 + Search Console properties. The phantom phone line is ours (we built it to rank), but the website and brand are yours, free and clear.
LSA is pay-per-lead and your competitors bid against you on the same query. Phantom phone lines are exclusive — only your shop's calls ring through. And you own a real website that compounds over years; LSA stops the second you stop paying.
$3,000 one-time to build your site, then $300/mo for the AI-shipped SEO + the phantom phone line. Or pay-per-qualified-call at $29/each on the phantom line. Most shops break even on month 1–2.
Tell us your business in 60 seconds. The phantom phone line starts ranking inside 8.