Appliance repair is search-driven: 'fridge not cooling Massapequa' and 'washer leaking 11743' get typed every day. The shops winning these calls have appliance-specific + brand-specific pages. Forge ships that whole tree in a week.
Brand-specific pages (Sub-Zero, Viking, Wolf, Bosch, LG) convert at 2-3x generic appliance pages because the buyer searches the brand they own. We ship a page per major brand × per town. The phantom phone line catches the same-day emergencies.
Yes — separate landing page. Commercial decision-makers search by equipment class (commercial dishwasher, walk-in cooler) not by household appliance. Different content, different conversion path.
Warranty leads are usually unprofitable, so the Voice AI agent asks up front 'is this a warranty call?' and routes accordingly. Cash leads page you; warranty leads go to a queue you can ignore.
A separate phantom website we own — say li-fridge-repair.co — that ranks for "refrigerator repair long island near me" in your service area. When someone calls the number on that site, the call rings at your shop. Exclusive — not shared with five competitors like HomeAdvisor.
Yes — your own site, your own phone, your own GA4 + Search Console properties. The phantom phone line is ours (we built it to rank), but the website and brand are yours, free and clear.
LSA is pay-per-lead and your competitors bid against you on the same query. Phantom phone lines are exclusive — only your shop's calls ring through. And you own a real website that compounds over years; LSA stops the second you stop paying.
$3,000 one-time to build your site, then $300/mo for the AI-shipped SEO + the phantom phone line. Or pay-per-qualified-call at $29/each on the phantom line. Most shops break even on month 1–2.
Tell us your business in 60 seconds. The phantom phone line starts ranking inside 8.